| |
 |
|
|
New Variants of Bread
The
bread manufacturers are steadily extending to buns, rusks,
atta and soya fortified bread, daliya bread, garlic bread,
croissants, diet bread that contains no added sugar and
salt. However, most of these new products do not enjoy a
national presence. Apart from this, there is the range of
the original white bread, small cakes and whole-wheat brown
bread.
In addition to this, some manufacturers offer a variety
of packs to cater to a variety of tastes and price segments
in the bread consuming market.
Some bread manufacturers have also launched rusks.
Packaging
of Bread
Bread can be classified into two forms; one is normal bread
and the other sliced bread. Normal bread is usually sold
loose, but the sliced bread has been packed in different
form of packages through the years. When the sliced bread
industry came into existence, it was available in normal
paper packages and wax-coated paper packages. Wax-coated
paper packages were the most preferred medium as it had
the capacity to soak in extra oil (Vanaspati), which maintained
the overall packaging outlook of the bread. And again wax-coated
paper package was capable of maintaining the moisture in
the bread, which resulted in better shelf life of the product
as against normal paper packages .
Though
it provided various advantages, the wax-coated paper package
had its drawbacks. It tended to open up in more humid
conditions and due to this it resulted in the packages
getting infected by ants and insects through unsealed
portions.
This
led to the emergence of polythene packages in the sliced
bread industry in the year 2000 and it is the most commonly
found package today. Though it is more costly than the
traditional wax-coated paper packages, it is the safest
packaging medium, which offers numerous benefits.
The polythene-packaged bread not only offered safe and
fully sealed packed product, but also offered the producers
an opportunity to create a variety of aesthetic packages
to lure the consumers. Transparent packages are also used
where the product is visible to the customers in order
to create confidence in their mind. However, even today
some of the leading bakers in the city use the traditional
wax-coated paper packages.
|
| |
|
|
 |
|
|
